We recently discovered an article outlining a marketing tool to be put in place by the Ceylon tea industry. Beginning soon, teas grown at select Sri Lankan tea estates will be stamped with an "ozone friendly" logo on them.
The 1.5 billion US dollar Ceylon tea industry aims to use the new logos to market the tea as a premium product just like French champagne, Scotch whisky and Basmathi rice and use certification to prevent its misuse.
"Due to the premium price received regularly for Ceylon tea, overseas packers frequently misuse the name by packaging other origin teas as Ceylon tea," the Sri Lanka Tea Board said in a statement. Hasitha De Alwis, Tea Board director of promotion, said "Sri Lanka is the only country qualified to use the 'ozone friendly' logo for tea after it gave up using Methyl Bromide, an ozone depleting substance in tea production".
The ozone friendly tea label along with the names and logos of seven tea growing regions under Geographical Indicators would help to protect and add value to Ceylon tea, he told the official launch ceremony Wednesday.
The new GI logos will denote seven specific agro-climatic regions where tea is grown; Nuwara Eliya, Dimbula, Uva, Udapussella, Kandy, Ruhuna and Sabaragamuwa in the central hills and southern region.
This an interesting way to promote the global responsibility of the Sri Lankan Tea Board and a way to prevent foreign tea vendors who may be branding teas as "Ceylon teas" when they originate form other sources.
To view the original article visit the following link.
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